The idea for this project came from my own difficulty in finding tailored fashion items on common e-commerce platforms. I find it time-consuming to sift through numerous product recommendations that don’t match my style preferences.
As part of my UI/UX Design Bootcamp with JayJay School, I designed an e-commerce app specifically for users seeking hype fashion products, aiming to enhance their shopping experience.
Details of The Study
PROBLEMS
Many existing eCommerce platforms lack personalized shopping experiences.
Users often find it challenging to discover new and exclusive items that match their style preferences.
Existing platforms do not adequately foster community engagement and knowledge updates.
Hype streetwear is also about community and users need to keep updated about streetwear trends.
PROJECT GOALS
Develop an eCommerce app that offers personalized customization.
One-stop e-commerce that allows users to connect, share, and engage with the streetwear community.
30- to 60-minute conversation with some participants to ask them questions about a topic of interest to understand better their attitudes, beliefs, desires, and also their experiences.
PARTICIPANT CRITERIA<span data-metadata="">
18-35 years old
Tech Savvy
Middle-Up Income
Care about style and trends
Can you describe your ideal shopping experience for streetwear products? What kind of personalized recommendations would you like to see?
How do you currently discover new streetwear brands and products? What challenges do you face in finding unique items?
How important is it for you to connect with other streetwear enthusiasts? What kind of community features would you like to see on a streetwear platform?
How do you stay updated on the latest streetwear trends and news? What kind of content do you find valuable?
What are the biggest frustrations you encounter when shopping for streetwear online?
How do existing streetwear platforms meet your needs? What are their biggest shortcomings?
How do you feel about the current process of purchasing limited edition streetwear items? What challenges have you faced?
How important is it for you to build relationships with streetwear brands? What factors influence your brand loyalty?
Competitor Analysis
This section conducts a comparative analysis of 3 similar e-commerce platforms, using tailored metrics to identify strengths and weaknesses. The e-commerce platform with the highest score in each metric serves as a benchmark for features and experience improvement.
Product Knowledge
Product like detailed information, history, character, materials, etc.
Product Assortment
Diversity of styles, sizes, and colorways.
Community and Loyalty Program
Forum discussions, exclusive benefits, etc.
Easy to Use
Smoothness of the flow and user funnel
Features
What feature that the app have as an ecommerce
User Interface
Hype brand relates with coolness, so the coolness of the interface is matters.
DEFINE
Affinity Mapping
Users need comprehensive product information
<span data-metadata=""><span data-buffer="">Advanced filtering options are necessary to quickly find specific items
<span data-metadata=""><span data-buffer="">Users seek platforms where they can connect with other streetwear enthusiasts
<span data-metadata=""><span data-buffer="">Users prefer a streamlined and quick checkout experience
<span data-metadata=""><span data-buffer="">Users want recommendations based on their style preferences
<span data-metadata=""><span data-buffer="">A centralized hub for trend updates would save users time and effort
Persona 1
Raymond Weil
Age: 24
Graphic Designer
Lives in South Jakarta
Single
Raymond is a graphic designer at an advertising agency. Raymond is single and extroverted. Due to his job and circle, he needs to catch up with trends and cultures.
Sarah is a talented visual artist. She’s single and enjoys an extroverted lifestyle. She spends most of her day creating artwork and recording it as content on her social media.